Creating taglines is crucial to your business’ success. A tagline tells your audience what you are all about in a nutshell. Ideally, you want a tagline that is catchy, memorable, unique, and short. You must be able to evoke good emotions with a tagline if you want to be effective. A tagline is generally made up of 2-4 words. You need to be able to communicate your company’s vision and values in those few words. This can be very challenging and often overwhelming, which is one of the reasons many brands fail to get ahead. However, there is a solution for everything in the digital world, including creating taglines. This is where a tagline generator comes into play. A lot of tagline generators are free for you to use, which means you have no excuse to get cracking on your taglines immediately.
Why Use Taglines?
At this point, you probably want to know why you need a tagline in the first place. Maybe you can get by just fine and generate the revenue you want to without putting in the time and effort to craft a killer tagline. However, you need to ask yourself this: Do you want to stand out?You are going to need a cool tagline for that. Remember that there are thousands of businesses that are competing for the same target audience you are, which means you have to do what you can to stand out, including taking care of fundamentals like your product, marketing, sales, operations, business logo, vision, mission statement, and of course, tagline.
This is primarily important because your tagline and your business logo are the first two things that your audience look at and use to decide if they want to dig deeper. In other words, you will need a stellar logo and tagline to get viewers to check out your website, stay on it, possibly take action, and turn into customers. Unfortunately, you cannot generate leads until you give them a reason to check you out. You need to build curiosity and give them a sense that you have something they need. Use your tagline to convey to them what you are all about, and maybe you might be just what they are looking for. If you want more engagement, lead generation and revenue, you need a good tagline.
What Should You Do To Create Great Taglines?
Here are a few things to consider to create an excellent tagline:
Identify Your Niche
The first thing you should do is to figure out what your brand stands for. In other words, what do you want, and what do you want your audience to know about you. You also need to identify your niche and target audience. Unless you know what you are about and who you want to reach out to, you will be unable to come up with a good tagline.
Use Tagline Generators
Unlike businesses back in the day, you now have a bunch of tools to help you create taglines. Tagline generators generate taglines using the keywords or phrases you enter. There are a bunch of free and paid taglines that you can look up.
The great thing about tagline generators is that you get more taglines than you know what to do with, and you will most likely find the one you never knew you needed. The tagline generators you can check out are DesignHill, Zyro, Shopify, Logaster, and many more.
List Out Keywords And Brainstorm Ideas
You will need to list out as many keywords as you can that are relevant to your business, target audience, and industry and try to put together as many tagline ideas as possible. You can do with this with single keywords or multiple keywords. You can also use single or multiple keywords on the tagline generator. Ideally, you will want to go with a short, catchy tagline, because the shorter it is, the easier it will be to remember.
Narrow Down On The Perfect Tagline
There may not be a perfect tagline. However, when you spend enough time shortlisting keywords, entering them in different tagline generators and coming up with as many ideas as possible, you will eventually find something that sticks. As you try to select the right tagline, remember that it should ideally be short, catchy, and memorable. Also, make sure you do not plagiarize another brand’s tagline or make it too similar, or you will be compared to them, which is not good for your brand image. Ultimately it is a trial and error, wash, rinse, and repeat kind of process.
As you now know, taglines are an integral part of most businesses today. They are a luxury, considering old, traditional businesses never had access to these kinds of features. Never has it been easier to come up taglines this quickly. As mentioned earlier, you will have to shell out a couple bucks for some tagline generators. However, you have others that are completely free, so you can start with those and see if they can get you the results you want. If not, check out as many paid tagline generators you need to before you find one that works for you.