When launching a new product or services, brand awareness is a crucial part of every marketing campaign. It helps generate conversation and more leads for the business. Despite having no intrinsic value on its own, it is still important because it helps drive-up market presence and sales.Brand awareness enables customers to recognize and recall your products in the market.
Consumers can then become more familiar with your brand and they would be able to easily distinguish your products against competitors. So to help you build a better marketing campaign around your brand, we discussed several tips on how you can drive more leads and awareness for your brand.
1Utilize the power of social media
Nowadays, around 7 of 10 Americans use social media to get the latest news, connect with friends, and even entertain themselves. Social media has become a powerful and influential tool used by most marketers today to increase awareness for their brand. Marketers use it as a medium to connect and level with their consumers.Since social media have provided us with a platform where everyone can share their insights and opinions, marketers in turn have used this as a way to have a dialogue with consumers. This way, they can meet their consumers’ needs as well as keep up with the latest trends.
Apart from that, social media can also help start a conversation around your brand. Given that social sharing usually happens on this platform, you or even previous customers can put in a good word for your products. With good reviews like these, it would help increase your presence in the market and stir conversations towards your brand.
2Optimize your website
Majority of potential consumers initially search for products online before buying it. With that, you have to make a good impression so that they would be more inclined to buy or avail your products.One of the surefire ways to do this is to optimize your website for SEO. This way, when a potential consumer searches for a product or services like yours, they would then be directed to your website. In turn, you would gain more exposure and consumers would be more familiar with your brand.
SEO or Search Engine Optimization is simply the process of improving your website’s traffic from search engines like Google, Bing, and Baidu. By doing this, consumers would more likely see your website in their search results.For instance, let us say you are an appliance seller in Seattle and you managed to optimize your website for SEO. When potential consumers Google search “appliance shops in Seattle,” they would be more inclined to click on your website since you are on the top search results or first page.
Since more and more consumers are going online, improving your search ranking and optimizing your website for SEO is a great way to increase awareness for your brand.
3Organize brand-building events
Brand building events are an integral part of marketing and business development. It gives you an opportunity to build, introduce, and expose your brand in the market.Just as how you personalize your online and offline marketing campaign, you need to create an event that is tailor-fitted to your brand as well.
Brand-building events are mainly beneficial in business development because it reinforces and actualizes your brand message.Brand-building events do not only mean holding conferences and hiring a brand ambassador agency to promote your products, it can also be a webinar, small gatherings, parties, and even educational lectures for consumers.
Brand-building events are curated events that actualize your brand message and give meaning to your business.It represents what your brand and business are.
4Purchase online advertisements
Paid advertising nowadays is not just limited to billboards, commercials, or print ads. You can now run paid ads on social media or other online websites. By doing this, you can essentially establish credibility and build a better brand for your business.As we mentioned before, consumers initially search for products online before buying it. That being said, having your products reviewed and published on other online websites would increase your brand’s credibility.
Apart from that, you would be able to gain access to different markets you have not reached before. Since most websites already have a specific following, you can then reach those other niche markets if you pay an advertisement to other websites.
Social media also have a paid advertisement where you can specifically target a certain demographic. Since most people usually spend a lot of time on social media, you can heavily promote your products and increase awareness for your brand online through this method.
5Ensure a consistent brand across all channels
Given that we have listed several types of campaigns like event and digital marketing, it is now up to you to make sure that you deliver a consistent message for your brand. You can use the same logo on all your channels, maintain a consistent theme for all your campaigns, choose a single color for your brand, and so on. Whatever it is that you need to do in your marketing campaign, you must always ensure that the message and themes are always consistent with each other.
This way, consumers would become more familiar with your brand since it is unique and easy to distinguish among the crowd of competitors.