2020 has been one of the most unpredictable years in human history. Today, people are more receptive to videos than they have ever been in the past. With IGTV, Facebook Live, and other platforms, companies are now looking to leverage the power of video-based marketing. The best part of the story is the fact that today, making a video is much easier than in the past.
Several video making tools let you come up with professional-quality marketing videos from simple HD clips shot on a smartphone. By doing away with the need for professional video graphers, video marketing presents a fairground in terms of competition to those firms that cannot afford a high marketing budget
Importance of Video as a Marketing Tool in 2020
As we stand in the second decade of this millennium, any piece of information that one may need is available at the click of a button. There are hundreds of different brands producing the same product. The advancements in technology have fostered a situation where a brand is more than just a logo.Every customer’s interaction is a deciding factor in determining the success or failure of an organization. It is a normal human tendency to prefer to take a product or service from someone you are familiar with. Using video as a medium allows a brand to build a relationship of trust. That way, when a potential client (who is a regular viewer of your quality video content) sees your product in the market, they are likely to prefer it over competitors.
Giving the Audience What They Want
Understand that no one will want to watch a video that simply brags about a brand and has nothing of value to offer to the viewer. Today, more video content is being generated than ever before. To make sure that the videos you create survive the intense competition, it is important to study the audience’s behavior and understand the type of content that will get their attention.
With the lock down ,social distancing norms in place, a good fraction of the public is spending a long time indoors. This leaves them with more time to learn new things online. Over 50% of the people visiting YouTube, use the platform to up skill themselves by learning something productive.
Brands can channelize this renewed interest by creating how-to videos for their brand. From explaining a coding concept to teaching how to organize the wardrobe, there are a lot of options that you can explore here. Choose an industry-relevant subject and share your expertise freely with your potential customers.
2Informative Thought-leadership Video
Being the second most popular search engine, YouTube should be your go-to place for all your digital marketing attempts. Engaging, informative videos help to position you as a figure of authority in your business area.People start to believe in the credibility of your work. Identify a YouTube intro maker that is the most convenient for you, and begin your journey. If you are finding it difficult to come up with engaging content for your brand, try to explore popular You-tubers in your industry subject. Connect with those who have the same beliefs as you .See if you can collaborate on some videos. This will give your brand access to millions of followers of the You-Tuber and go a long way in increasing your reach.
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Types of Videos to Make
Having established the type of content that appeals to people, the next step is to know what type of videos will work best to increase your brand’s reach. While this decision will depend on the product or service that you offer.Here are some videos that are an absolute must for any brand that aims to catch the digital attention of their target group.
Acknowledging New Followers
The first step to building customer relations is to make them feel valued. This will build a solid foundation.You can bank on that to market your products. Start by sending a thank you video to every new person who starts to follow your Instagram or Facebook page. Such a personal touch will ensure that they do not regret their decision of following you.
Product Update Video
The people who have liked your previous product or are interested in what you do will be the one following you on social media. When you come up with a new product or service, they will be the keenest to try it out. The best way to keep such interested customers and potential customers in the loop with your latest developments will be to come up with product update videos.
You can use an outro creator to design such videos that talk about what your company has been up to in recent days. In such challenging times of the pandemic where logistic and social distancing protocols may have hampered your business operations. it is all the way more important to keep loyal followers in the loop about what you are up to.
When you launch a new product(a gadget, a clothing item or anything else), you cannot expect people to not have any questions about it. The key to making a good product demo video would be to introduce the product in a way so that it answers all the common questions that people may have. Post that, you need to be open to any questions that people may have after watching your video.
If you are a service-based firm launching a new service, make sure that you come up with a video that iterates a problem .It goes on to explain how your service is a solution to that. Similarly, thought leaders can create a product demo by opting for videos where they share their experiences, thoughts, and ideas.
For a brand looking to get the attention of the public, the key to success lies in understanding the changing trends of video consumption. When you walk on the path of giving people the type of videos that they want to see, you will usher in a new era of marketing success for your firm.