“Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.” – Lisa Lubin
Since digital marketing has flourished incredibly, video-making has become leverage for all local and international brands across the globe to promote their product in the online space. It is no surprise that the play button is the most compelling call to action on the internet today.
Video generation has gained exponential momentum in the sphere of content development. To garner the desired audience engagement rate you must stand out of the ordinary. It is incredibly important that your video is well-structured so that it is easy to comprehend. To create content that shall forge a strong B2C relationship, you must understand and analyze the composition of your target audience before kick-starting the creation process.
You must also establish a set of objectives that you wish to achieve through the video. Your objective could be as simple as increasing your brand awareness or something as drastic as getting more people to install your application. Establishing objectives for your strategy shall provide you more clarity and give you a head-start on the creation, execution, and analysis level by assisting you in the scheduling of shoots and post-production sessions.
Even if your content is well-strategized and trending, a lack of format can cause a downfall. Although there is no default format of YouTube videos, there are three essential elements that must be incorporated in your YouTube videos irrespective of the theme, that is intro, content, and outro.
Why are intros and outros important?
The absolute beauty of YouTube as a media-sharing platform is that it encourages the production of a diverse range of content. Every YouTuber has a distinct style of content and format that makes him/her stand out of the other content pieces. Despite the differences, every successful YouTuber has an intro and outro that work as watermarks for their online presence. Intros play an important role in increasing brand awareness and consumer affinity.
Your potential prospects and prevailing audiences recognize you distinctly through your intro. Whether it is a logo animation video or a personalized clip that you intend on attaching at the beginning of all your videos, it shall symbolize that the video is created and posted by you thereby posing as a sign of credibility. Intros stimulate customer affinity because consumers identify you as an independent content creator or video developer.
The outro is the concluding segment of your video that calls for an audience reaction. Thus, your outro must include a strong Call To Action that either increases convergence rate or stimulates another activity on your YouTube channel. You can add links to other videos in the outro for your viewers to binge-watch. An outro without a compelling call to action serves no purpose. Make stunning outros for your YouTube videos with the help of outro makers available online.
Creating your own intro video can be overwhelming since most of us run out of ideas when it comes to making something new and contemporary. Here are a few intro ideas that you can use depending on your content topic and format.
Logo animation video
Logo animation videos are one of the most popular types of intros that are comprehensive and classy in nature. All you need to do to create a mesmerizing, professional-looking intro video is to export your logo file on the application and choose a template.
The app shall then automatically generate a striking animation video for you to instantly download in your device. You can stitch this animation video into the remaining YouTube video through the intuitive interface technology of the intro maker and video editing applications. Even though trends and videography techniques may keep fluctuating, a logo animation video is a digital marketing technique that shall never run out of style.
Promo intro and outro
A promo video is mostly used for branding and promotion purposes. It consists of a comprehensive insight or glances of your business. It tells consumers about you and consumer’s expectation in the video. It incorporates your USP and conveys a persuasive message. You can either keep your promo intro as simple as a logo and a single-lined text or you could jazz it up with a fancy template and world-class transitions. You must make sure to use high-quality footage and images in your video for increasing its impactfulness.
Extremely popular in the stand-up comedy industry, you can create a beautiful compilation of clips that resonate with your theme and give your viewers an idea about what you are and what you do. Once you download the outro maker, you will have access to a library of world-class templates to browse and make your pick. You can create an intriguing video compilation for the beginning or end of the video. If you want to create a brand testimonial, you could show a compilation of all your happy customers falling under one frame.
If you add videos in a chronological sequence or post series of videos in certain time-intervals, you can create a recap video to keep your viewers in the loop with what was covered in the preceding video and what they can expect ahead. This practice encourages a lower bounce rate and stimulates a sense of excitement and curiosity in your target audience.
Intro and outro videos increase your brand credibility by making you more visible in the digital forefront. Thus, it is pivotal that you incorporate these essential video elements into your YouTube video. If you ramble on a million text pieces and highly neglect video marketing, you are missing out on a golden opportunity that holds the capability of increasing your turnovers dynamically. Circumvent the conventional video-making process and create stunning intro and outro videos for your YouTube channel and boost your audience engagement rate to yield a greater piece of the market-share pie.