Product packaging refers to the creation of the exterior design of your product. That includes the choice in material and form, colors, graphics, and fonts used on wrapping can, box, bottle, or container. In product packaging, there is more than merely ensuring it looks good. It has to fulfill a whole range of other roles such as enclosing and protecting the products for storage, distribution, sale, and use.Though the service or products you sell as a business might be the most significant factor in defining your brand’s success, packaging plays a significant role in the success of your sales and even influences how your potential consumers use the products.It is very crucial to dictate your time to create and select a design that will represent your brand in a way that resonates with a targeted audience. Below are a few tips on how to select an incredible design for your product packaging.
1Know your targeted market
Knowing the kind of consumers you are selling your products to is a significant step in designing sufficient packaging. There are different questions to keep in mind, such as where your target consumers purchase the products, whether your potential clients are predominantly male or female, how packaging boxes influence decisions, the information your potential clients consider when looking for products, and more. Such questions will have a significant impact on the packaging shape, color palette, among other elements.
2Make it clear the kind of products
Ensure that the package conveys the kind of product you are offering. It shouldn’t display any misleading information. If you are using images, be sure to use the image that depicts your product accurately.Suppose you’re selling organic milk, vegan clothing item, or non-GMO cereal, make sure such details are clear as they will set you apart from your competitors. Besides, the package design should convey the value of the product stored inside.
3Select a packaging that makes sense for the product
It makes sense to select a packaging design that suits the place where the product will be sold and the kind of product inside. Some products such as liquids or glass items may require extra protection to ensure they reach the customers intact. This might involve a durable body or padding on the inside of the package.
You can consider the size and shape that is easy to transport and is reasonable for the product and the place it will be sold.
4Make sure that the packaging is easy to open
A hard to open package can cause headaches and may even result in damage to the product. This can destroy your product’s reputation and decrease the chances of the product being sold.Ensure that your package is simple to open, whether it is an easy-twist cap or tear here tab. If the product requires extra security in packaging, consider putting directions on the packages or make the open method obvious.
5Honest is the best policy
The product packaging is supposed to present your brand in the best ways possible. You will want to present your products in the best way possible but don’t jeopardize your brand’s integrity by overselling them. Ensure that your products match the expectations laid out on the packaging, or you may end up disappointing your clients and have a bad brand image.
6Select a pertinent material
The packaging material you choose must preserve the product’s freshness, form, and overall quality. Some unique material selection ideas include origami packaging to create interesting shapes, reusable packaging, and much more. Besides, considering things significant to consumers, such as sustainable and reusable packaging, has become a more protuberant and desired aspect and boost your sales.
7Consider current trends
Particular design trends can influence customers buying behaviors. For instance, the biodegradable packaging seems to appeal the environment-friendly customers. The premium designs appeal to consumers who are looking for top-quality products.The cutting-edge technological advancements continuously open up new possibilities for creating innovative packaging designs; therefore, ensure that you look beyond the current trends and don’t fear to try something new.
8Keep versatility in mind when creating package designs
The versatility of the package is significant when it comes to packaging since it enables the design to be altered slightly based on the variations of your product. Besides, it is crucial that the package design can be transitioned to go well with a product inside. Versatility can also be significant when selling products across various channels.
9Consider the way it will look in stores
Think about the store where your product can be kept or sold, and consider the variables based on this location. Ask yourself questions like what fonts are most apparent to the consumers, how much of the packaging will be visible, the color and design that will stand out from competitors, and more.Suppose you’re selling your product online and in different store locations, consider the design that fits well within every channel or that can be adapted between channels.
10Invest in high-quality design materials
The product packaging is usually the first impression of the product; therefore, it is essential to positively capture the client’s attention. Ensure that you invest your time and sufficient budget in a professional designer, editing software, quality printer, and other essential elements to produce a spectacular product package design that consumers can’t wait to get their hands on.
11Don’t underestimate the significance of quality
Ensure that you always use the finest materials that you can afford for packaging. The way your packaging looks will go a long way in influencing customers to buy. For many consumers, the outside is reflective of the quality inside, and you will do well to remember this when packaging your products.Packaging always offers a significant impact on product sales, brand perception, and customer loyalty. Brands never have an easy time with the packaging design. The best ones have found the ideal blend of sales performance and originality.
The tips mentioned above will convince consumers to purchase your product. If you are worried about finding your product packaging right, you can reach out to a creative agency or get advice from a packaging consultant.