As the World Wide Web expands, internet marketing is the way to skyrocket your small business’ revenue and reputation. And while there is a range of digital marketing methods, ranking highly on Google is one of the most rewarding. Research has shown that around 71% of the traffic redirects to the first link of google search. A higher ranking ensures a better customer response too. This is why most businesses hire an SEO company to make their website appear on the first page of Google Search results.
As your business also navigates Google’s algorithm, have a look at some of the ways to increase your site’s SEO ranking.
Google is the ultimate resource for any SEO activity. From planning keywords to featuring your page, Google is the place to be at. Doing a regular Google search will provide you with secondary keywords that can be used. Also, Google has some specialized tools such as Google Adwords and Google Analytics that help manage SEO strategies.
Updating your website regularly affects your ranking positively. A more active website gets refreshed in the SEO algorithms quickly, and with good content, you can reach a higher SERP ranking. While other UI updates can frequently go unnoticed, content updates prompt users to keep checking your website.
Use internal linking
Internal linking to different blogs/sections of your website helps create a good SEO score. With internal linking, every redirection is considered a new visit and helps your SEO score to increase. Also, internal links are proof that your webpage is engaging enough and users are not bouncing off your page.
Managing your local SEO is crucial to boosting your ranking. SEO identifies the concept of “area-specific content” and awards web pages with an excellent local SEO. If you are running a small, area-specific business, it is crucial to attract the local crowd. Adjust your content as per the locals to get more traffic. Use geo-specific links and keywords if necessary. Setting your business location in the Google map site is also a clean way to improve local SEO.
Keywords are the oil for the engine of SEO. Using primary and secondary keywords increases your ranking. Precise keywords help you reduce bounce rates and increase engagement on your site. You should always choose the right length of keywords to improve your ranking.
Titles are the most visible part of any webpage. Optimizing your title can enhance the user experience and hook them to your content instantly. If the title is uncatchy or unnecessarily long, it can affect your SEO ranking. Using keywords in the title is a great way to gain some SEO points.
Use Social Media
Social media is the next step of digital marketing. As content goes viral on social media quickly, using social media for your business is a logical move. Social media gives you a platform to advertise in front of thousands of people without any cost. If used correctly, social media alone can generate high engagement on your website. As people follow their interests on social media, the chances of a low bounce rate also get higher. This increases your site’s SEO rankings quickly.
Optimize Meta tags
Meta tags are a brief description of the content inside your website. Having a clearly directed Meta tag helps in increasing the engagement of the website. As customers know what to expect from your website, the bounce rate will be low. A low bounce rate always corresponds to a high SEO score.
SEO likes things organized and planned out. You should have a structured document posted on the web. Content with images, bullet points, the highlighted text leads to a more understandable webpage. It also increases the engagement with the visitor and tends to stick them to the webpage. SEO is more about holding the visitor, and by creating schema and structures, you can achieve a good SEO score.
Make website mobile-friendly
Smartphones are the revolution of the century. Most of the internet audience is accessing websites from their mobiles. Not having a mobile-friendly site can cost you a lot. If your website doesn’t load well on people’s phones, they will get frustrated and leave your site without checking the content. This bounce rate will ultimately pull your SEO score down. So even before you plan good content, optimize your site to be mobile-friendly.
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Even after browsing through the above tips, you might have plenty of questions. After all, managing SEO isn’t child’s play. If you are having trouble with mastering SEO, you can always take expert help. Comment down if you think that there are more SEO management tips we should know, and hurry to make your website an SEO star.