Great branding dissertation topic ideas and examples for all dissertation writers to help you attain the most promising results despite the many difficulties that you are likely to experience during the writing process.
Branding dissertations focus mostly on businesses; hence, writers benefit more than just increasing their creativity. For instance, as a writer, you will learn how to enter the international markets, identify and target new clients, decide on prices, and set budgets. While studying in a high-learning institution, you must complete a dissertation paper before finishing your degree program. Fortunately, your dissertation topic may relate to marketing ethics, digital marketing, and branding.
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Topic One: Assessing the function of different communication strategies in the fashion industry
The primary objective of this topic is to investigate the function of different communication strategies in the fashion industry. The paper will aid in understanding better how different fashions should be communicated to the clients. In addition, it deals with how messages and information about brands should be branded to attract a bigger audience.
Topic Two: The effect of product packaging on organizational sales
There is no doubt that there is a lot of competition in the retail stores in the United Kingdom. Over the recent past, product packaging has acquired a lot of importance, especially regarding consumer purchase decisions. The primary objective of this title is that the main paper will concentrate on various aspects of product packaging, such as shape, color, and other different attributes, and the influence they have on the consumer’s purchasing behavior. Undoubtedly, consumer behavior could either decrease or increase an organization’s sales.
Topic Three: The effect of electronic marketing on the purchasing decisions of the consumers
In the current generation, there is a significant advancement in technology. Unlike in the past, where marketing was challenging, thanks to technological progress, anyone can easily access the internet provided they have a laptop or a smartphone connected to a secure internet. The primary objective of this title is to analyze the effect of electronic marketing on the different purchasing decisions by consumers. The beauty of this topic is that electronic marketing is incorporated in almost various parts of the world. Therefore, the topic could be based on countries such as the United States, the United Kingdom, and China, among others.
Topic Four: How to attain a competitive advantage by utilizing customer-centric marketing approaches
As mentioned above, the current business environment is very competitive. To stay ahead of the competition, businesses are striving to develop and utilize customer-centric marketing approaches. The great thing about most of these approaches is that they are designed, putting into consideration the different consumer trends, preferences, purchasing patterns, and behavior. With various other customer-related aspects, a business has a high chance of assessing and identifying the things that are likely to make their businesses succeed. In this topic, the writer will discuss the various character traits a client should possess to formulate various strategies that will assist the organization in generating more profits and gaining a competitive advantage.
Topic Five: The function of information technology in changing the marketers’ methods in manipulative advertisement
Thanks to digital media, the current digital world has offered organizations and business enterprises an effective platform to communicate with clients and advertise their products in the market. Unfortunately, the downside of the approach is that it could manipulate the customers into making the wrong decisions, primarily through deceiving marketing techniques. The research’s primary purpose is to analyze information technology’s role in revolutionizing marketers’ approach to cunning advertisements. In addition, the research will also talk about how marketers use digital media channels to deceive customers that destroy the organization’s reputation.
Topic Six: Analyzing the effect of integrated marketing communication on consumer’s behavior
The primary objective of this title is on the consumer’s impulsive buying behavior, which is an essential aspect of businesses operating in the current generation. Apparently, most companies and organizations have obtained a high market share through impulsive buying. There are numerous ways through which organizations can use the consumer’s impulsive buying behavior to their advantage. Writers can use the title to assess the effect of integrated marketing communication on the consumer’s impulsive buying behavior.
Topic Seven: The effect of digital marketing on different kinds of businesses
The primary objective of this title is to discuss how digital marketing has significantly modified the face of marketing in the current business environment. There is no doubt that thanks to technological progression, more businesses and organizations are embracing the new digital marketing technique to gain a competitive edge over other marketing techniques. The writer will address the effect of digital marketing on business and how it can aid in making more profits.
Topic Eight: Digital Marketing versus Traditional Marketing
The primary objective of this title is to compare the impact of digital marketing versus traditional marketing. Undoubtedly, with the introduction of digital marketing, more and more companies in the current generation are doing away with traditional marketing approaches. Based on this topic, the writer will compare digital and traditional marketing techniques and utilize information from the past ten years. While writing the conclusion, the writer should state which marketing approach is more effective between the digital and traditional approaches.
In conclusion, writing dissertation papers is not a walk in the park. However, you should develop the habit of seeking help from the right people and places whenever you have difficulty completing your assignments or understanding the instructions.